I can’t go to Paris and not stop by for a loaf of warm brioche at Fred’s, or, as it’s officially called “Aux Merveilleux de Fred.” Now, what made me initially fall in love with this place was it’s incredible delicate- and remarkably inexpensive- “merveilleux.” Imagine if you will, meringue cookies, topped with the lightest flavoured fillings, and rolled in chocolate shavings and toasted nuts. Oh baby, they are so good.
BUT… their brioche is actually better.
There, I said it. But it’s true. One day, I turned my gaze in the shop from the jewellery-box like display of tiny cakes and watched the bakers pulling warm loaves of brioche out of the oven. Then I noticed smart French women waiting, not for the pastries, but requesting “les cramiques,” or the loaves of brioche. I quickly swapped lines- because you ALWAYS follow the lead of smartly dressed French women- and bought a loaf.
I brought it out to the street and sat down by Tyler. I looked at him and said something along the lines of, “I think this is about to blow us away. I just have a feeling about it.”
And the next thing you know, we took a bite of the warm bread and crunched down on the tiny sugar pearls that were candied over… and we blacked out with happiness. We ate the entire loaf in under thirty seconds- it was like a warm Krispy Kreme donut. Then we went in and bought a second loaf. I can’t remember if we ate the entire loaf then and there, too, but I’m not saying we didn’t.
This little chain is from Lille, but now there are a few locations in and around France, with a handful in Paris. Which makes it the absolute must-bring-back souvenir for us whenever one of us goes. Its always the last stop we make before the Eurostar- because the fresher the loaf, the happier the spouse.
Definitely don’t miss the chance to go. We like the location in the Marais- near the river, just a few minutes from the Saint Paul Metro station. Not only can you get a great treat, but you can also walk down to Peloton Coffee (about 50 yards away) and get a great coffee to drink with it. This is one of my very favourite place to go when I’m in Paris- whether I’m stopping to grab one for a snack on a quick day trip or lucky enough to pick up a loaf in the morning for breakfast during one of our longer stays.
Oh! And a very important note: I know the chocolate loaf looks like it would be better. But it’s really not. Time and time again, we have strayed- but those crunchy, perfect sugar pearls always win. Don’t be fooled to step up, when your true love is waiting right in front of you.
AUX MERVEILLEUX DE FRED | 24 Rue du Pont Louis-Philippe, Paris 75004
*images original to Aspiring Kennedy